Always start on paper.
No client is the same,
the needs are unique,
and the methods are different every time.
It is impossible for me to be an expert on someone else's experience,
so I rely on collaboration and personal narrative to drive my work.
Every story is just as important as the one next to it.
Inspiration can be anywhere.
Think about the perspective that is not your own.
Everyone reacts differently.
Be prepared for the unexpected.
Act with compassion and kindness.