Imagine a world calibrated to whiteness.
“Calibrated" explores two Kodak produced visual archives, advertisements from Life magazine (1948-1955) and color-balance reference cards known colloquially as Shirley Cards (1960s-1970s), and seeks to reconcile the gap between a norm and an ideal. What happens when the midpoint on a scale is simultaneously an unattainable standard?
In this exhibit I explored the intersections of technology, photography, and the American Dream using digital collage techniques to reinterpret the original Kodak documents and visuals.
The art was presented alongside a research paper.